Grading the Gap.com Redesign
The e-tailing community is humming with talk about the new effort at the Gap.com. Gap’s aggressive stance on improving its customer experience is a delight to watch. Its goal to cut down clicks and...
View ArticleTen E-Business Proverbs for 2006, Part 1
2005 was a great year for e-business. Goldman, Sachs & Co., Nielsen//NetRatings, and Harris Interactive Inc. reported online sales grew 30 percent year over year this holiday season. That’s great...
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Carrots Worth Their Weight In Gold
Sometimes, it isn’t the carrot on the end of a stick that persuades a customer, it’s the direction that carrot is swinging. Awhile back, I found myself in the middle of a conference call with the CEO...
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Discounting Your Discounts in Customers’ Minds
For Sale! Prices Slashed!! Marked Down!!! People have used many of the same tactics for centuries to focus potential customers on the value they’d receive if they were to buy now. But here is a...
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That’s My Amazon Kindle, But Those Aren’t My Hands
I’m not known for being a detail person. I’m not the type of woman who can tell you where we had our first date, what you were wearing, or what we ate, but I can tell you whether we had a good time....
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When Should You Start Making More Money? (Not Ready?)
Every time you design a new landing page, add a new product to your website, add keywords to your campaign, rewrite a pay-per-click (PPC) ad, craft an email campaign, or redesign your website, you are...
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9 Ecommerce Innovations Worth Testing On Your Own Site
Ever wonder how often other people return an item you want to buy online? Honestly, it never occurred to me before, but now that I’ve seen Shoeline.com‘s Return-O-Meter™, I wish other online retailers...
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4 Principles of Walmart.com Merchandising Exposed
I just returned from Shop.org’s Online Merchandising Workshop in Huntington Beach where I presented the second keynote. I want to tell you more about the first keynote speech where, Raul Vazquez...
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How Online Searches Affect Offline Sales
I was recently looking for a new speaker stand for my iPod. It would never even occur to me to go into my local electronics store to see what was available and what might be right for me. I do what I...
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Redeeming Holiday Gift Card Redemptions
With the shaky economy weighing on all our minds, this Holiday Season could be make-or-break for a lot of eTailers. So, like Bryan Eisenberg mentioned in a recent blog, the time to innovate is now,...
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7 Ways to Win Over Reluctant Buyers
“Do I really need that?” Those are probably the 5 scariest words in website optimization today. More and more visitors are asking themselves that question and then not buying. They’re applying a...
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The Best Product Image On A Website
As consumers you and I see many product images (both on ecommerce and B2B) on websites weekly. How do you make a product image stand out from all of those? What I want to highlight are the best, the...
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Billy Mays: If All You Remember is the Voice, You’re Missing Out.
HE HAD A VOICE NO LIBRARIAN COULD LOVE – CAUSE HE ALWAYS TALKED LIKE THIS. But look past the booming voice and easily parodied stage persona of the late Billy Mays and you’ll find an extraordinarily...
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Your New Online Business Model: Monthly Delivery and Auto Renewal
The Auto-Renewal Business Model It’s the holiday season for online shoppers, and we are here to give you another way to cash in your website this season! Look at your products or service and try to...
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